A script is drafted as per the client brief. This could be a voice-over script, a script for supers or even a script for screen directions.

Once the script is approved, a storyboard is created to visually depict every frame or scene.

 The schedule details the plans for the day of the shoot, covering reporting times, set-up, props, crew and models/actors required and so on.

The product film is then shot, mainly foreseen by the director and the director of photography. 

This includes editing, colour grading, background music and adding animated and motion graphics as required.

The final video is delivered.