The Suma Springs film is an industrial video targeted toward potiential buyers and big players in the market. We use cool footage of the machinery and mechanical processes in order to showcase the company’s expertise and work. This film also has a clear, crisp voiceover that guides us through the visuals, telling us about Suma Springs, what they do and how they do it. Interspersed with these live action shots are animated visuals to further explain the technical nitty-gritty of what’s being explained. This is a perfect prototype of what an industrial film would look like.