STANDARD CHARTERED

Project Info

Brand

Standard Chartered

Location

Bengaluru, India

Focus

Product Promotion

Service

Video

Project Description

The good folks at Standard Chartered simplified the transportation hassle for their employees by setting up iRide, an app that simplifies the process of booking cabs to and from home. We were called in to make a smashing corporate video that showcased the genius of this app – and we did! We shot this film in just two days – we incorporated footage of life at Standard Chartered, and how it was simplified with the introduction of this app. The whole idea was to show clean and crisp image, and we also made clever use of the negative space for graphics and text

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