Project Info

Brand

Saara

Location

Bengaluru, India

Focus

Brand Promotion

Service

Photography, Video

Project Description

Saara Apparels has been in the fashion business since 1999, creating quality garments with distinctive design for over two decades. This video takes us through their story – how they create these designs, choose fabric, employ labour and skill and most of all, maintain a certain unique standard of quality. With our film, we wanted to showcase how a thread turns into a piece of fabric and then into a fashion trend. We have achieved this with sweeping visuals and beautiful motion graphics to create a video that is both interesting and engaging. 

Fashion Photoshot

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