Project Info

Brand

Mswipe

Location

Mumbai, India

Focus

Product Promotion

Service

Animation

Project Description

MSwipe is a payment gateway company. Given that there are now a dozen different ways one can pay other than cash – GPay, PhonePe, UP, Debit/Credit card etc – MSwipe simplifies the transaction process by unifying it all together. This smart ad showcases just how MSwipe works through colourful animation and voiceover that seems to interact with the characters. It is simple, down to earth and most of all, relatable to potential users of the service.

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