GSK: IODEX

Iodex Product Campaign

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Project Info

Brand

GSK IODEX

Location

Mumbai, India

Focus

Product Promotion / Information

Service

Video

Project Description

A series of animated explainer videos for Iodex ultra gel to take customers and health care professionals through processes, facts and other important information. These videos posed a unique challenge – that of scientific research and fact checking. In these cases, preproduction is key. We kept the visuals clean and visually and tonally in accordance with this GSK brand. No time was wasted adding bells and whistles. While one video takes us through the process of using the website efficiently, another explores Osteoarthritis, a condition that could be helped by the use of Iodex, a GSK product. Another video showcases insights on how Iodex gel works, complete with succinct but detailed animation.

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