Everybody has used a whiteboard at some point. Maybe in college, in a meeting or for a shopping list. But whiteboards also make a handy asset for animation.
Whiteboard animation is a visual way to simplify and explain complex concepts with captivating, hand-drawn, or digital illustrations using a – you guessed it – whiteboard. Of course, in combination with some witty and on-brand voice-over.
Here’s ways can spice up your videos using whiteboard animation:
- Introductions with Storytelling:
Whiteboard videos creatively convey loads of information quickly and efficiently. Animated drawings help you organize and communicate information in the simplest way possible and keep your audience engaged. An introduction video for a company that explains its history, vision, and successes would be a perfect example of this.
- Explainer Videos:
A whiteboard video is a simple way to describe your brand and products. It is both entertaining and easy to understand. Product launch and demonstration videos fall into this category too!
You have immense creative freedom with whiteboard animation videos. That is why whiteboard videos do well and stand out in a pool of the same old boring explainer videos. Do not be afraid to go crazy with the colours and visuals to make your video unique.
Most product videos last 90 seconds, but sometimes 90 seconds are not enough to convey everything you need. Since whiteboard videos rely on storytelling, fluid illustrations, and slower transitions to deliver your message, they are best used for longer content.
- Educational Videos:
Yup, you read that right: education! An animation based, storytelling focused, simple whiteboard animation does wonders in being both informative and captivating. The narrative format works well in capturing the diminishing attention spans of both adults and children alike. Think Byju’s, for instance! They frequently use whiteboard videos in their online classrooms.
- B2B Marketing:
Do not underestimate the power of a formal yet entertaining sales pitch using a whiteboard animation video. It is a great way to stand out from the competition! It makes your video more memorable than just a plain old PowerPoint presentation.
- Social Media:
Whiteboard animation videos are highly shareable on social media – of course, depending on what your trying to say with it. Make sure to infuse your whiteboard video with humor, wit and a catchy voiceover – because cartoons and comedy work hand in hand.
Long story short, there’s two things that are guaranteed with a good whiteboard video – entertainment and information. Check and check.